Target is not about to give up the gold! Walmart has always claimed to have the lowest prices, and in past years that has been true, but according to a recent article by Alan Peary at PR Daily, Target is gaining ground. Customer Growth Patterns released a report that found Target to be the better buy, on 35 brand-name items. Although the differences in price were not huge, they still represented Target as the better place to purchase certain products.
This is a big deal for Target, because although it has been a huge competitor of Walmart for many years, it has generally gained its status because of the unique things it has to offer. Maybe a cleaner feel, more selection of stylish clothes, or the increasingly common Starbucks at the front has helped Target win its appeal, but now it may have another hook.
The truth is Walmart, since around the year 2000, has consistently been the low price super store of the nation. Yet, if Target keeps on this track there may be a new first place winner. However, the climb to the top will not be easy. Davis Tovar, the spokesperson for Walmart, says that if their customers find lower prices somewhere else, they will match the prices. A tough lead to follow but not impossible, and Target seems up for the challenge.